How Emotions Are Shaping Your Financial Decisions Neuroscience research reveals why emotion plays such a crucial role in our financial decisions. Our brains have numerous neural pathways to prioritize
The Tale of Two Investors: The Optimist and the Pessimist in the Stock Market
The Tale of Two Investors: The Optimist and the Pessimist in the Stock Market In the world of investing, much like in life, perspective shapes reality. Imagine two investors: one, an optimist who sees
The Psychology Behind Spending Money
The Psychology Behind Spending: Why We Think $30 a Day is Fine but $30 a Month Feels Like a Burden It’s a common scenario: we’ll easily spend $30 on a meal, coffee, or entertainment without a second t